TL;DR

Proper Split testing with WordPress

Updated: 21/01/2022
This article is focused on how to perform proper A/B testing in WordPress. The best way to get started is by taking a look at the resources available for you for data driven conversion driven design in general.
Est. Reading: 4 minutes

Introduction:

When it comes to any type of testing, there are endless ways to go about it. This article is focused on how to perform proper A/B testing in WordPress.
The best way to get started is by taking a look at the resources available for you for data driven conversion driven design in general. You can find tons of examples in the form of plugins and themes on WordPress.org (and likely elsewhere as well).

If you’re new to this, I recommend to always test your product or website with users and regardless of whether you are using an split testing plugin There is nothing worse than having no idea if your product or service will convert better than what you have running at the moment.

1. Are Your Websites Ready To Handle Growth?

When you have a WordPress site, it goes without saying that you need to optimize it. This is about making the most of your site and not wasting time.
You can perform a simple A/B test on a single page or change the design of your entire website with just a few clicks. If you want to do more complex changes, then we would recommend seeking a WordPress developer that will help you out by creating what ever you need. That way, your work is done for you.

2. Improve your conversion rates by testing design elements, copy, call to action buttons and more right now.

As a web designer or developer, you should be familiar with the basics of testing A/B tests. This is for a reason – it’s important to understand the basics of data driven conversions.
For example, imagine that you are running a conversion funnel test on a new product and you have three different versions (v1, v2 and v3). You would like to know if your customers are converting from page 1 on, so you can make changes to product design accordingly. In this case, if your users are converting from page 1 on (V1), then they will probably only want to see the new product in V2 or V3. If they convert from page 2 on, then they will want both versions (V1 and V2) or just the new product in V3.

Similarly, if your visitors convert from page 3 on to purchase the product (A), then they will probably only want to see version 3 of your site in that case. But if they convert from page 1 on (V1), then they will not only want all three versions but also any other version of your site as well (V2, V3 and so forth).

The same logic can be applied for other types of data driven tests such as heatmap testing or A/B split testing. These types of tests allow you to see which element(s) within a given design creates an effect on conversion rates and can be used as an aid when developing responsive designs for client sites or businesses.

3. How to create and setup tests quickly and easily in WordPress.

Just about everything can be tested in WordPress, especially if you have a strong theme or plugin. However, there are a few things that can be done differently from a normal test.
First of all, you can perform A/B testing in WordPress itself. This way you can take the effects of different test variations and then compare them to see which is better. There are lots of resources online with helpful hints on how to do this, so I won’t go into details here.
Second, you can run tests by assigning your visitors to one of the test groups and then measuring changes in conversion rates and click-through rates (CTR) for those visitors who belong to the test group. Lastly, it’s also possible to measure your site’s bounce rate.

4. Automate Your Tests With The Help Of A/B Testing Plugins

A/B testing (or split testing) is the process of testing two versions of a website, one with different content and design and one with similar content and design. The goal of this type of testing is to identify which version is more effective at converting visitors into customers.
A/B testing allows you to run two versions of your site simultaneously, so that you can always be sure that the version with the higher conversion rate is the one you want to run. To test conversion rates for a specific product or service, for example, use an A/B testing plugin like A/B Testing for WordPress or A/B Testing Add in WordPress (both are free plugins).

5. So what do we use and why

At innotrends we use the paid plugin Split Hero (this is not an affiliate link). We use Split hero because this is once of the simplest A/B split testing software to configure. All you have to do is to download and install the plugin, configure what you want to split test, decide begin and end date and that's it. You're ready to roll.

It will take at least 24 hours for real data to accumulate so don't expect realtime views, but to me that makes sense. For a good split testing you will want to monitor a sufficient amount of users and/or period of time.

Also when you do make amendments to the variations, you don't want to change too much because you will never find out why v1 performs better or worse than v2, v3 or even v4 (With Splithero you can test up to 4 pages).

 

Stay safe and have a great day!


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