Average Order Value (AOV)
AOV is the abbreviation for Average Order Value. Which in fact boils down to optimizing the order value per purchase.
The more a specific visitor adds to their basket, the higher your average order value.
I will take you on a ‘road-trip’ with just one goal: Let’s find ways to improve your revenue intake immediately.
How to improve your average order value
This is where knowledge, experience and a lot of testing come together.
You see, improving your AOV can take a while to achieve because there are so many bits and pieces which could be tweaked
Some of the tweaks may see simple solutions others can be complex. Adding new services to your site, such as reviews and live customer service support has proved to be perceived as AOV boosters.