Conversion Rate Optimization (CRO)
What is CRO?
CRO is the abbreviation of Conversion Rate Optimization.
The primary function of CRO is improving the percentage of visitors converting to customer status.
In other words: CRO is all about increasing the number of visitors reaching one or more goals.
Conversion goals differ per site.
Generally speaking, e-tailers want to improve the percentage of visitors purchasing products.
For Lead Generation, increasing the amount of sign ups, clicking on a link could be an example of goal one would want to achieve.
Improving conversion rates will boost your revenue immediately.
I will help you understand your current conversion rates, how to monitor the conversions and obviously help identify new conversion optimizations.
Once our new conversion strategy has been implemented you should notice an improvement of visitors becoming paying clients.